ROLEX

Rolex has built an unparalleled reputation through decades of precision, innovation, and marketing excellence. Founded in 1905, Rolex created many firsts including the first waterproof watch (Oyster) and the first automatically changing date watch (Datejust). Their association with exploration, sports, and achievement has made the crown logo synonymous with success and prestige worldwide.

Authentic Rolex watches have several key features: serial and model numbers between the lugs, smooth sweeping second hand movement, magnified date (Cyclops lens), solid construction weight, and precise engravings. The movement should have Rolex-specific finishing and components. All our Rolex watches are authenticated by certified experts and come with detailed verification reports.

Current Rolex models range from about $6,000 for entry-level Oyster Perpetual models to over $500,000 for precious metal complications like the Sky-Dweller or Daytona in platinum. Popular sports models like Submariner, GMT-Master II, and Daytona typically range from $8,000 to $40,000 depending on materials and availability.

Rolex recommends servicing their watches approximately every 10 years under normal wearing conditions. However, if you notice timing issues, condensation under the crystal, or if the crown becomes difficult to operate, service may be needed sooner. Regular maintenance preserves accuracy, water resistance, and longevity.

Rolex deliberately controls production to maintain exclusivity and quality. Popular sports models like the Daytona, Submariner, and GMT-Master II have waiting lists at authorized dealers due to high demand and limited supply. This scarcity, combined with exceptional build quality, contributes to strong resale values and desirability.

Yes, all our pre-owned Rolex watches come with a comprehensive 2-year warranty covering movement and manufacturing defects. We also provide detailed condition reports and authenticity certificates. Our warranty covers repairs by certified Rolex technicians using genuine parts.

Many Rolex models have shown strong value retention and appreciation over time, particularly sports models and discontinued references. Factors affecting investment potential include rarity, condition, completeness (box and papers), and market demand. Popular models like the Daytona, Submariner, and GMT-Master II have historically performed well as alternative investments.