Luxury Watches
About Us

About Sell Your Watch

We're a family business with over 30 years of experience in the watch industry. Our approach combines traditional expertise with modern technology to provide a seamless selling experience for collectors and enthusiasts.

We specialize in professional authentication, fair market pricing, and personalized service. Every watch that passes through our platform receives the attention and care it deserves, ensuring both sellers and buyers can transact with confidence. Our fee structure is simple: a flat 10% commission on all successful sales.

Watch Authentication Process
Why We're Different

Why We're Different

Selling a watch should be a straightforward process. We've built our platform to make it simple: list your authentic timepiece, receive fair market pricing, and benefit from our transparent, dependable service. We charge a flat 10% commission fee on all successful sales—no hidden costs, no surprises.

Whether it's a vintage piece with limited documentation or a modern watch with full papers, we apply the same authentication checks and handling procedures to every watch that comes through our doors.

Watch Authentication Process
Proper Authentication

Proper Authentication

We meticulously examine the movement, verify serial numbers, inspect the case and dial, and research provenance to ensure authenticity and condition are accurately represented.

Our authentication process is conducted by certified watchmakers and industry specialists with decades of combined experience.

Collins Street Boutique
Physical Presence

Physical Presence in Melbourne

We combine our digital platform with a physical presence in Melbourne's premier luxury retail district. Our Collins Street location reflects our commitment to providing both online convenience and in-person expertise for those who prefer face-to-face consultation.

Global Shipping
Global Reach

Global Reach

We provide comprehensive worldwide shipping services with full insurance coverage for every transaction. Our secure packaging protocols, real-time tracking, and complete insurance protection ensure your valuable timepiece reaches its destination safely and securely.

Our global reach connects your watch with collectors worldwide, expanding your potential buyer base beyond local markets. We're proud to serve an international community of watch enthusiasts who share our passion for horology and appreciation for authentic timepieces.

What you get with us:

  • Proper authentication by people who know watches
  • Physical presence in Melbourne you can visit
  • Fully insured shipping worldwide
  • Flat 10% commission fee on all sales—transparent and straightforward
  • A platform built by people who've been in this business for decades

Ready to List Your Watch?

Whether you're looking to sell, have questions about listing, or just want to talk about your watch, we're here to help. Visit us in Melbourne, drop us an email, or give us a call.